Enjoy Life create value for business partners

As we know that more and more projects in the world of the blockchain. This time I will discuss an ICO project called Enjoy life. Enjoy Life team of 20 enthusiasts and professionals who work together in 2014 to remove barriers between the crypto community and the traditional economy. In 2017, the project realizes the creation of applications for smartphones, which combine payment systems, discount programs and a trading platform. Enjoy Life company was established in Ukraine on June 1, 2017. Enjoy Life platform operates in 4 countries namely Ukraine, Russia, Kazakhstan, Poland and the United States.

Enjoy Life contains a ready-made CRM system that is easily incorporated into the trading environment. You can directly track all transactions and orders related to partner companies. CRM system components Enjoy Life is an application for business.

Mission

the mission of Enjoy Life is to implement solutions that meet the needs and create value for business partners and users of the crypto community. while the goal of the project is the creation of a universal payment ecosystem capable of uniting the real economic sector and the world of cryptocurrency for exchanges, calculations and interactions. The next objective for the company is the integration of our payment system to the Visa / MasterCard banking system, as well as the opportunity to pay using NFC technology.

Application

The Life app for customers combines discount storage, bonuses and other offers from corporate partners, multicurrency wallets and trading platforms. Thanks to this app, you do not need to store and carry along the stack of discount cards or keep many apps from the store. The user receives an instant discount on any purchases made within the system and takes the required action only “in one click” using QR code. Enjoy the Cashier app for business is the mobile cash register for partners. Use Enjoy Cashier as much as possible — there are only three buttons — “Invoice”, “Enjoy Life card payment”, “transaction history”. Enjoy Cash suits perfectly for partner companies, whose businesses have their own networks (hotels, restaurants, etc.)

MAIN FUNCTIONAL OF APPLICATIONS:

1. FOR CLIENTS:

Registration is free
Access to all business partner discounts
Simplified payments with QR code
Multicurrency wallet
Secure payment and fair exchange guarantee
Purchase cryptocurrency and exchange it in application
Additional earnings from purchases of friends you invite
Internal chats to communicate with your friends.

2. FOR BUSINESS PARTNER:

Sign up and activate your account for a one-time fee of $ 14.99
Access to Enjoy Life’s entire client base
Combine buyers and sellers in one platform
Create your own ad campaign and your business map visualized with full description
10% of the profits from every customer purchase of your business, as well as from your competitor’s clients
Advertising support on online and offline channels from Enjoy Life
Additional earnings attract other partners to our platform
The absence of commissions from user payments
Ensure payment security and preservation of personal information
No need new equipment and merchant creations.

MARKETING

In the global market, there is a huge increase in the number of smartphone users. According to the ComScore Inc report, the number of mobile users exceeded desktop PC users in 2014. The volume of the mobile marketing market was 35 billion dollars in 2014, $45 billion in 2015 and $58 billion in 2016.

In the Gartner forecast it is said that more than 268 billion downloads for mobile devices will provide an income worth of $77 billion in 2017. Statistics show that people who are in the age group of 18 to 24 years, use more mobile applications than any other group. They are followed by such age segments as: from 25 to 34 years, from 35 to 44 years, from 45 to 54 years and then more than 55 years.

According to the GO-Globe, 52% of the time that people spend on digital media is used in mobile applications. In addition, the average time people spend on applications, is increased by 20% annually.

More and more companies by understanding the benefits of mobile marketing, transform their own loyalty programs into a format of applications. This leads to the fact that the smartphone’s potential client is eventually cluttered with applications from different companies for preservation of loyalty programs, the use of payment wallets etc. In fact, the existing market solutions do not consider the growing need for the use of cryptocurrencies.

Enjoy Life is planning to achieve these marketing results on their key markets:

Any member of the Enjoy Life platform can be a client (uses discounts and bonuses of the system) as well as a business partner (attracts customers for his business). We expect that the number of representatives of the B2B segment will be from 8 thousand participants in 2018. 32 thousand participants in 2020. The following graph is a geographical segmentation of platform’s participants:

Such results can be achieved by using a promotion strategy that represents an active international expansion. It is based on the development of a network of partners and a training program that allows to attract users. Structure for marketing costs is presented below:

Marketing costs, thousand $

Another important element of promotion is the franchise program. After signing up in the Enjoy Life system for $14.99, partners can activate a franchise for $199. A franchise partner gets the opportunity to attract business from any country, and goes through the certified training. His account receives 12% of the discount provided the business from each check.

Enjoy Life provides its partners with the opportunity to receive additional earnings on marketing. The amount of earnings can reach up to 10% on marketing, from a partner which you invited, with calculations through Enjoy Life.

For example: a client dined at a restaurant, and the check was $100.A customer decided to pay via the application or Enjoy Life card. The restaurant in this example is ready to give a discount on their menu of 20%. Consequently, when making a payment through Enjoy Life, a restaurant will receive $ 80, the discount amount is $20. From the discount amount, which turned out in this example, 75% goes to the client in the form of an instant discount, which is $15. The remaining 25% ($ 5) the company distributes for marketing.

Also, a partner can earn an income of up to 15% on marketing from the activities of other business partners which he will connect to the system, even if the participant is the competitor. For example: the owner of a coffee house, by connecting a nearby coffee shop to the platform Enjoy Life, will earn on marketing from the neighboring coffee house, every time there will be system users paying via a mobile application or Enjoy Life card.

Thus, partners receive an additional income from discounts that are provided to the invited customers. It does not depend on the type of business in which the client will pay for purchases in the Enjoy Life system, it may even be the competitors who are connected to the platform. The main thing is to fix the client in the system. You can connect an unlimited number of customers and business partners on the Enjoy Life platform via the QR code system.

ROADMAP

ICO PARAMETERS

To implement the project, Enjoy Life attracts funds through ICO by realizing a token ENJL. This will help partially to finance the following costs, which are needed for a successful implementation of the project: